Sanja has been immersed in the startup environment and entrepreneurial spirit since the outset of her career. Her professional engagement is dedicated to elucidating the ramifications of adhering to these principles across diverse organizational contexts. Employing a mixed-method approach integrating quantitative analysis and qualitative assessment, she methodologically endeavors to provide a nuanced comprehension of the subject matter. This contribution to the existing body of knowledge unveils the intricate relationship between adherence to fundamental accounting principles and various facets of organizational performance, governance, and accountability—a crucial multidisciplinary domain in the complex operations of a technologically driven company.

Moreover, Sanja's work offers practical insights from the perspectives of policymakers, regulators, and practitioners, facilitating the enhancement of financial reporting quality and transparency. Her commitment to the adherence of Fundamental Principles of Accounting Standards, Norms, and Best Practices has been rigorously tested, verified, and affirmed over years of demonstrating integrity and reliability. As the CFO, she has provided steadfast support to the executive team at Green Freedom in their entrepreneurial endeavors for over two decades, a testament to her enduring value.

Sanja's significance within the team transcends her financial acumen; her broad spectrum of business experience, knowledge, and wisdom renders her an invaluable asset.